The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) returned to ADNEC Centre Abu Dhabi in 2025. The 22nd edition introduced four new sectors. These additions expanded the exhibition to 15 specialised sectors. They also brought more heritage, culture, trade, and outdoor experiences to visitors.
The four new sectors were the Camel Sector, Arabian Saluki Sector, Knives Sector, and Souq Sector. Each sector had a distinct theme. Together, they added new ways to explore the heritage of the UAE and the wider region.
ADNEC and ADIHEX 2025
ADIHEX 2025 was held from 30 August to 7 September 2025 at ADNEC Centre Abu Dhabi. The event was organised by ADNEC Group in cooperation with the Emirates Falconers’ Club. It brought together exhibitors, brands, experts, collectors, and visitors from many countries.
The exhibition covered 15 specialised sectors. These included areas linked to falconry, equestrian activities, hunting, camping, fishing, marine sports, arts, crafts, and UAE heritage.
Moreover, the 2025 edition covered about 92,000 square metres. This represented a 7% increase in exhibition space compared with the previous year. The event also welcomed participants from 68 countries.
The new sectors were created to broaden the visitor experience. They also helped connect traditional heritage with modern exhibition experiences.
1. Camel Sector at ADNEC
The Camel Sector was one of the four major additions to ADIHEX 2025. Camels have a deep connection with Arabian history and UAE culture. They have long been associated with transportation, desert life, racing, breeding, and traditional communities.
At ADIHEX, the new sector gave this heritage a dedicated space. Visitors could explore products, activities, and experiences linked to camels.
The sector also supported the wider cultural purpose of the exhibition. Instead of focusing only on hunting and equestrian interests, ADIHEX presented more elements of traditional life.
Camel-related activities also featured in the event’s live programme. A camel auction was among the activities held during the 2025 edition. The auction generated AED 1.7 million in sales, according to reporting after the event.
Therefore, the Camel Sector added both cultural and commercial value to the exhibition.
Why the Camel Sector Matters
Camels are an important part of Arabian heritage. Their role goes beyond racing and competition. They are connected with desert travel, food, breeding, and traditional lifestyles.
The dedicated sector allowed visitors to learn about these connections in one location.
For international visitors, it also provided an accessible introduction to an important part of UAE culture. Meanwhile, local visitors could explore familiar traditions through new displays and activities.
The addition therefore strengthened the heritage focus of the event.
2. Arabian Saluki Sector at ADNEC
The Arabian Saluki Sector was another new addition in 2025. The Saluki has a long history in Arabian hunting traditions. It is also closely associated with the desert lifestyle and traditional hunting practices.
ADIHEX created a dedicated area to highlight the breed and its heritage.
One of the attractions was a museum inspired by the Arabian Saluki. The exhibition explained the dog’s historical role in Emirati hunting culture. It also highlighted characteristics such as stamina, intelligence, and loyalty.
The sector also presented different Saluki varieties. These included the short-haired Al-Hoss and the long-haired Aryash, along with related sub-varieties.
Arabian Saluki Heritage
The Saluki sector helped connect animals with cultural heritage. It showed how the breed became part of traditional hunting practices.
The sector was not limited to displays. ADIHEX also included an Arabian Saluki Beauty Contest in its live Arena programme. The contest attracted attention from visitors interested in the breed and its traditions.
This approach made the sector more interactive. Visitors could learn about the Saluki while also watching live activities.
The addition also gave breeders, enthusiasts, and heritage organisations a dedicated platform.
3. Knives Sector at ADNEC
The Knives Sector was the third new sector introduced at ADIHEX 2025. It focused on traditional hunting knives, craftsmanship, designs, and related products.
The sector offered visitors more than product displays. Hands-on experiences allowed people to explore knife details and craftsmanship. Traditional and desert-inspired designs were also showcased.
Workshops were another feature of the sector. Visitors could learn about knife-making and maintenance. Master craftsmen also took part in live sessions.
These activities helped demonstrate the skills behind traditional knife production.
Craftsmanship and Traditional Design
Knife-making has a strong connection with craftsmanship. A well-made knife can reflect material selection, design, finishing, and skilled workmanship.
At ADIHEX, these elements were presented through demonstrations and interactive activities.
Visitors could also see customisation opportunities. Some master craftsmen created pieces specifically for visitors. This added a personal element to the experience.
The Knives Sector therefore combined heritage with contemporary visitor engagement.
It also showed how traditional products can remain relevant in a modern exhibition environment.
4. Souq Sector at ADNEC
The Souq Sector was the fourth new addition. It introduced a marketplace atmosphere within ADIHEX.
The Souq brought together products connected with hunting, equestrian activities, traditional crafts, heritage clothing, perfumes, jewellery, artisanal tools, and local cuisine.
The area also provided commercial opportunities for exhibitors. International businesses could present their products directly to visitors. At the same time, small businesses and local entrepreneurs gained access to a large audience.
A Cultural Shopping Experience
The Souq was designed to offer more than conventional shopping. It blended retail with culture and heritage.
Visitors could browse traditional products while experiencing an atmosphere inspired by local markets.
The sector also created opportunities for unique gifts and desert-inspired products. For visitors interested in UAE culture, this made the exhibition more interactive.
As a result, the Souq added a strong commercial dimension to ADIHEX 2025.
How the Four New Sectors Expanded ADIHEX
The four additions changed the scope of the exhibition. Previously, visitors could explore major areas such as falconry, equestrian activities, hunting, camping, fishing, and arts and crafts.
In 2025, the event expanded further.
The Camel Sector focused on an important part of regional heritage. The Arabian Saluki Sector explored a traditional hunting companion. The Knives Sector highlighted craftsmanship. The Souq Sector created a marketplace for heritage products.
Together, these sectors covered culture, animals, craftsmanship, and commerce.
The result was a more diverse visitor experience. ADNEC provided the venue for these activities while ADIHEX brought the individual themes together.
ADNEC Supported a Larger 2025 Edition
The 2025 exhibition was the largest edition in ADIHEX history at that time. It featured 2,068 exhibitors and brands from 68 countries, according to post-event figures. The exhibition also attracted more than 379,572 visitors over nine days.
The four new sectors contributed to this broader programme. They also complemented the event’s existing sectors.
For example, visitors interested in outdoor activities could explore hunting and camping equipment. Heritage enthusiasts could visit the new Camel and Arabian Saluki sectors. Collectors could explore the Knives Sector. Shoppers could visit the Souq.
This variety helped create different reasons to visit the same event.
The Role of Heritage at ADNEC
ADIHEX has a strong connection with Emirati heritage. The 2025 edition continued this focus while introducing new visitor experiences.
The new sectors showed that heritage can be presented in several ways. It can appear through animals, crafts, products, demonstrations, competitions, and shopping experiences.
The event also included other heritage activities. These included traditional handicraft demonstrations, Emirati etiquette learning, Arabic coffee preparation, and activities for young visitors.
Therefore, the four sectors were part of a wider heritage programme rather than isolated additions.
They helped make traditional subjects accessible to different age groups and visitor interests.
ADNEC and Business Opportunities
Large exhibitions also create opportunities for businesses. ADIHEX brings suppliers, manufacturers, brands, collectors, and consumers together.
The new sectors expanded the range of products and services represented at the event. This created additional opportunities for businesses involved in heritage products, outdoor equipment, crafts, gifts, and related services.
For UAE businesses, exhibitions can also provide opportunities to strengthen brand visibility.
A professional display can help a company communicate its products clearly. Signage, promotional materials, branded displays, and customised products can support this experience.
This is where companies such as AL IZRA ADVERTISING GIFT TRADING L.L.C. can contribute to the wider exhibition ecosystem.
AL IZRA Supports Brand Visibility in the UAE
In the competitive UAE market, strong visual communication can help businesses stand out. AL IZRA ADVERTISING GIFT TRADING L.L.C. provides signage and advertising gift solutions for businesses seeking effective brand visibility.
The company focuses on customised signage, visual branding, engraving, printing, promotional products, and related solutions.
For exhibitions, clear signage can guide visitors and strengthen brand recognition. Customised displays can also help exhibitors present their identity in a professional way.
At AL IZRA, quality craftsmanship and personalised service are central to its approach. The company combines creative ideas with modern production technology.
Businesses attending events at ADNEC can benefit from well-planned visual branding. Effective signs can improve navigation and communication. Promotional products can also help visitors remember a brand after an event.
For related corporate gifting and award solutions, businesses can also explore Crystal Palace Advertising Gifts Trading LLC.
Why the Four Sectors Were Important
The four new sectors gave ADIHEX 2025 a broader identity.
The Camel Sector highlighted regional heritage and camel traditions.
The Arabian Saluki Sector focused on a breed closely linked with Arabian hunting culture.
The Knives Sector brought attention to traditional craftsmanship and knife-making.
The Souq Sector created a marketplace for heritage products, crafts, and other goods.
Each sector had a different purpose. However, they shared one central theme: connecting traditional UAE and regional culture with a modern exhibition environment.
This combination was especially relevant at ADNEC Centre Abu Dhabi. The venue provided the space and infrastructure needed for a large international event.
Conclusion
ADIHEX 2025 introduced four new sectors: the Camel Sector, Arabian Saluki Sector, Knives Sector, and Souq Sector. Official information from ADNEC confirms that these additions increased the exhibition to 15 specialised sectors.
The new areas expanded the event beyond its established hunting and equestrian themes. They added cultural displays, animal heritage, craftsmanship, and shopping experiences.
Held at ADNEC Centre Abu Dhabi, the 2025 edition also brought together exhibitors and visitors from around the world. The four sectors helped create a broader platform for UAE heritage and international participation.
For businesses, the event also demonstrated the value of strong branding and visual communication. Professional signage and promotional products can help exhibitors communicate effectively in busy exhibition environments.